Web video advertising in the down market

In this down market and the outlook that it will stay like this and probably get worse better it gets better advertisers are looking to the web for innovative ways to reach consumers.  It is harder and harder for advertisers to justify the large costs of network television ad campaigns and are turning to the web to reach their consumers.
In the so called “long tale” smaller online media producers are able to provide ad opportunities to very niche markets that advertisers spend huge amounts of ad dollars in attempts to reach. Its the alpha consumers that are the first ones in lines to buy the iPhone and it is those same consumers that are plugged into web video and new media. These consumers react to large corporations like comcast attempts to use social networking to improve customer service. Web video advertising comes in different forms and most likely in the pre or post roll ad where a normal TV ad is just inserted into a completed video and then distributed. More and more advertisers are dipping their toes into new media and are finding success with new and innovative ad campaigns targeted to niche markets.

Makerfaire Video

Here’s the quickly thrown together video I made of some of the cools things at Makerfaire. Quality isn’t that great and I shoot it on a Flip Ultra. Nonetheless enjoy.

Blogging is Hard

Is it just me or is blogging hard. I mean in the sense of keeping up and actually writing interesting content on a regular basis. I find myself having a lot of good ideas that I want to write about but then when I am in front of the keyboard with some spare time not one single descent idea comes to mind. Some would say that writing is like a muscle and you have to constantly use it to keep it in shape. Here’s to trying to blog more often.

Makerfaire this weekend

This weekend is the second annual Makerfaire Austin at the Travis county fair grounds. I went last year and really liked seeing everything and whole community of Makers there. This years Makerfaire in Austin promises to be even bigger and better than last year. I’m looking forward to seeing some of the robogames competition and the eppy birds. Last year I spent most of the day walking around and visiting booths, but this year I want to go to some of the sessions.