It’s been two weeks since Revision 3 announces changes to its programming lineup. I personally have been missing Internet Superstar and Pop Siren. Sarah Lane, Martin Sergent, and Jay Speiden were among some of the first people hired by Revision 3 and helps formed the company in its beginning days. Rev 3 CEO Jim Louderbeck cited a weak economy and problems finding an audience with the shows Rev 3 canceled and ended distribution deals with on October 27th.
In the days following the announcement they was a strong out lash by loyal viewers angered over the death of their favorite shows on the Rev 3 network. There have been rumors about a “consulting” deal with Martin Seargent in efforts to silence some of the firestorm waged by the angered viewers but nothing has been officially announced by Rev 3.
This brings up an interesting thought about the difference between new media networks like Revision 3 and the big TV networks. In the Revision 3 network all the shows work together and there is cross promotion across the network within the shows themselves. In the old media ways, the cast of Heroes and Chuck don’t share office space like they do at Revision 3. There is a stronger family feel at Rev 3, many of the shows share the same staff and there is an all for one vibe. This makes it harder when the company feels that cuts have to be made as it did when it took this defensive action to cut shows and staff in order to better help the company weather the rough seas of the weak economy and looming recession.
Martin and Sarah are scheduled to appear on tomorrow’s TWIT. Leo has mentioned several times that he would like to hire Sarah and maybe something will be officially announced on the show.
In this down market and the outlook that it will stay like this and probably get worse better it gets better advertisers are looking to the web for innovative ways to reach consumers. It is harder and harder for advertisers to justify the large costs of network television ad campaigns and are turning to the web to reach their consumers.
In the so called “long tale” smaller online media producers are able to provide ad opportunities to very niche markets that advertisers spend huge amounts of ad dollars in attempts to reach. Its the alpha consumers that are the first ones in lines to buy the iPhone and it is those same consumers that are plugged into web video and new media. These consumers react to large corporations like comcast attempts to use social networking to improve customer service. Web video advertising comes in different forms and most likely in the pre or post roll ad where a normal TV ad is just inserted into a completed video and then distributed. More and more advertisers are dipping their toes into new media and are finding success with new and innovative ad campaigns targeted to niche markets.
Is it just me or is blogging hard. I mean in the sense of keeping up and actually writing interesting content on a regular basis. I find myself having a lot of good ideas that I want to write about but then when I am in front of the keyboard with some spare time not one single descent idea comes to mind. Some would say that writing is like a muscle and you have to constantly use it to keep it in shape. Here’s to trying to blog more often.
This weekend is the second annual Makerfaire Austin at the Travis county fair grounds. I went last year and really liked seeing everything and whole community of Makers there. This years Makerfaire in Austin promises to be even bigger and better than last year. I’m looking forward to seeing some of the robogames competition and the eppy birds. Last year I spent most of the day walking around and visiting booths, but this year I want to go to some of the sessions.
There have been a lot of big changes going on in my life. I got a new job and I am headed back to college in a couple of weeks. I am getting back into programming and have spent the past few days working on servers and refreshing my programming skills. Right now I’m installing xcode tools on my iMac so I can try doing some coco apps. I have been to Fry’s twice in the past two days needing to pick up parts and books on PHP and Facebook programming. Back to the grindstone.
I have been going through some twitter withdrawl lately with the downtime and loss of IM intergration as Twitter goes through some scalability issues as the micro blogging service becomes more and more popular with people. I like to use Twitter through GTalk on my blackberry because I don’t have the cost of using SMS on the phone. But with the rapid growth this feature has been turned off leaving me to only use Twitter through the web interface or twitterrific on my MacBook. One of two things will happen: 1. Twitter comes back to full service 2. I buy iPhone 3G (just another reason why)
Also, tommorrow is the release of Firefox 3 and their attempt to break the record for the most downloaded program in one day. I have been using RC 2 and 3 and have really like the improvements in speed and I haven’t noticed the memory leak problems that I have had in the past with Firefox 2. Go to http://spreadfirefox.com to join in the fun.
This weekend begins the month of baseball. A time when almost every weekend I have tickets to at least one game. Next weekend I’m going to the new QT Park in Grand Prairie to see the AirHogs. I also have tickets to several Frisco RoughRiders games and one of my favorite events the Heroes game on June 28th. I enjoyed going to the Heroes Celebrity Home Run Derby and Game last year and really look forward to the game this year.
Last night kicked off with a game at the Dr. Pepper Ballpark in Frisco to see the perennially great Frisco RoughRiders square off against the Corpus Christi Hooks in the third game of this home series. It was a great game and a close one all the way till the end. Not even into the third inning when the Hooks manager and one of their infielders got tossed from the game.
After checking my email on the blackberry and finding that CNN was reporting that Apple did announce the 3G iPhone, I rushed to much to my dismay that the new iPhone isn’t coming out until July 11th. At first look I was ready to buy with the faster 3G network and much lighter price, but there are a couple of things that I really thought that this iPhone would have.
The biggest thing that I would have like to see in this new iPhone is a video camera. There is a lot of good things the Nokia’s are able to do with services like QIK. It seems like the ability to do video and upload it with the iPhone would be great for mobile journalism. I’ve been a crackberry user for years and am really torn between getting the new blackberry bold or the new iPhone when they come out. Maybe I’ll get both