Newspapers and the Internet Today

Below is a post I wrote for discussion in my Mass Media and Behavior class about newspapers and their role in the digital age.


Newspapers like other old media formats has had to find ways to coexist and continue to be profitable in the digital age. The subscription and classified revenue models that newspapers subsisted on for decades is in rapid decline as subscriptions continue to drop because more and more people are getting their news from internet and TV.

With the growth of ebay and craigslist the money that newspapers would get from classifieds ads has been drastically decreasing as well as more and more advertisers are finding better success and higher engagement with internet advertising putting more strain on newspapers.

Today it was announced that the New York Post is going to close its bureaus in New York, Chicago and Las Angeles; another strike for newspapers. With the growth of the internet the number of news outlets has grown and the pace that information travels is something that Gutenberg could have never guessed. Even now the 24 hour news networks are having trouble keeping up with breaking news and more and more people are using twitter where breaking news can travel the globe in seconds. MSNBC has recognized this shift and partnered with a leading twitter account, “BreakingNews”, to share content and assets with each other.

The way that people access the news has also changed, RSS readers and search engines are huge sources for new content and News Corp has recognized an opportunity to profit. News Corp signed a deal with Microsoft and their new search product Bing.com that will give Bing exclusive access to indexing News Corp content. News Corp has been vocal in their opinion that search engines should be paying newspapers for access to their content and the deal with Microsoft told to be worth one hundred million dollars could be the first in a wave of print publications that begin to limit access to their content. Several newspapers have tried subscription models with minimal degrees of success.

There has been a rash of newspapers going out of business or consolidating, reducing competition and consumer choice in print, but blogging more a viable reality than ever. It’s odd, colleges are reporting an increase in the number of journalism majors yet regular jobs in the media are on the decline. There is a twitter account called “themediaisdying” all about reporting the painful death of old media. The opportunity is for journalists to dive deep into topics that interest them and they can become their own boss. A battle that has yet to be tried out in the courts is in matters of freedom of the press, where reporters need to keep secret their sources and the court system will someday have to create the water test of what nowadays can be counted as the press.

The Music Industry

The below is a rant I wrote for a school discussion topic for my mass media behavior class and I thought I would post it here too.
The digital revolution and the growth of the internet has vastly changed the music business with the availability of cheap multiple track recording software, and the sharing and social networks the internet has made possible. I think that the idea of “making it” has drastically changed in the past fifteen years. I am reminded of the movie, Airheads, where the protagonists take hostage of a radio station in attempts to get their demo tape aired and get a recording contract. The idea that today any artist would be signed by only listening to their demo tape is laughable as well as the idea that signing the record contract would make the artist rich.

The digital age and file sharing has greatly hurt record companies and radio stations, but has been used by artists new and old to grow and strengthen their fan bases. For artists, selling records is no longer where the majority of their money comes in from, it’s from touring and merchandise, and ancillary revenue streams that come from being a star. The business of selling 20 dollar CDs as been replaced with 99 cent download singles and 3.99 dollar ring-tones; for too long record companies and the RIAA fought to protect their old business model instead of innovating and embarrassing new technology. They thought for too long that using DRM would force people to purchase their licensed digital goods, but often forced consumers to other places to find music.

Radio stations too are fighting to protect their long held business models in the new landscape of audio options that consumers have as the number of devices that listeners increases. With satellite radio, iPods, CDs, and internet radio, and others there is no lack of choices in audio entertainment where terrestrial radio once dominated. Video killed the radio star and the internet killed the radio station; radio stations can no longer charge their outlandish CPM rates with declining listener-ship and cheaper, more effective targeted advertising that is available on the internet. Radio ownership deregulation reduced the variety in programing and the days where DJs had actual influence on which songs get played are long gone. Clear Channel has national syndicated programming that airs across the country reducing costs and jobs; this also gives them huge sway with record companies that are trying to get their music played.

A topic that wasn’t covered in either side is the consolidation of music venues and ticketing agencies and the impact that has on newer artists. Earlier this year, Live Nation and Ticketmaster announced a proposed merger worth 2.5 billion dollars that would merge the largest ticket seller and largest venue/concert promoter. Luckily the merger has been meet with some vocal opposition, mainly in the UK as the merger would almost certainly create a monopoly on first rate concerts and shows. Already large music acts like Michael Jackson and Madonna sign deals with Live Nation because they no longer need the support of a record company to get their music out there, but the problem is for newer and indie acts that can be locked out of Live Nation venues. The merger could mean higher ticket prices and could almost eliminate the secondary ticket market.

Put This On


Put This On, Episode 1: Denim from Put This On on Vimeo.

The first episode of “Put This On,” a video podcast that comes from two “Monsters of Podcasting” Jesse Thorn (host of “The Sound of Young America” & “Jordan, Jesse, Go”) and Adam Lisagor (member of the “You Look Nice Today” podcast) made it’s web debut today. Put This On is a change from the normal tech based talk that often comes to mind when talking about podcasts. Put this On also is different in how it got started, they used Kickstarter.com to help raise funds to get the podcast project started. Kickstarter.com is a site that touts itself as ” A New Way to Fund Ideas and Endeavours” and provides a place for those with an idea and the willingness to to the footwork to gain funds to get started. Many of the Kickstarter.com projects come from artists wanting to make a book, record a new album, and other projects of the like. Thorn and Lisagor were able to use Kickstarter.com in a way to test the virtual waters to see if their idea for Put this One would work and to attract sponsors and gain the startup cash to get the series started right.

Thorn and Lisagor were looking for $1,500 to start “Put this On,” and within days of announcing their intentions and using twitter to get the word out quickly exceeded their initial goal and at the end of the funding round had pledges from people and businesses in total of more than $3,900. In full disclosure, I was one of the backers pitching in a couple of bucks to the cause. Most of the donnors pledged fifty dollars or less while Metafilter.com (a longtime sponsor of Thorn’s other podcasts) stepped up with $1,500 in return for a post-roll advertisment by Thorn and Lisagor that airs at the end of each episode.

The production value of “Put this On” is excellent and should serve as an example for anyone who wants to start a video podcast and really shows that online video has grown up to take on old media. Certainly, anyone who has ever worn jeans or ever will should check out the first episode of “Put this On.” I think the use of Kickstarter.com is an interesting development in the world of podcasting. It is a twist on the donation model that many podcasters have tried, but with varying degrees of success.  Not only do the donnors have the enjoyment of seeing the project come into reality, but they also feel a sense of ownership as they were there on the ground floor, getting the project started. It will be interesting to see what Jesse Thorn and Adam Lisagor come up with in future episodes of “Put this On” as they attempt to educate people on how to dress like grownups. I will admit that I could use the advice as there was a period in middle school where I wore sweatpants everyday, and despite what Michael Jordan’s hanes commercials would lead you to believe, sweatpants will not help your jump shot or help you in the ladies department either.

Web video advertising in the down market

In this down market and the outlook that it will stay like this and probably get worse better it gets better advertisers are looking to the web for innovative ways to reach consumers.  It is harder and harder for advertisers to justify the large costs of network television ad campaigns and are turning to the web to reach their consumers.
In the so called “long tale” smaller online media producers are able to provide ad opportunities to very niche markets that advertisers spend huge amounts of ad dollars in attempts to reach. Its the alpha consumers that are the first ones in lines to buy the iPhone and it is those same consumers that are plugged into web video and new media. These consumers react to large corporations like comcast attempts to use social networking to improve customer service. Web video advertising comes in different forms and most likely in the pre or post roll ad where a normal TV ad is just inserted into a completed video and then distributed. More and more advertisers are dipping their toes into new media and are finding success with new and innovative ad campaigns targeted to niche markets.