PepSuber

As part of Pepsi’s new re branding campaign and super bowl promotion, Pepsi teamed up with Saturday Night Live to produce 3 Pepsi themed commercials that aired during last night’s broadcast. There is an unofficial pepsuber twitter account for Pepsi fans. There was some outrage from people that SNL sold out, but I think that it is the kind of interesting innovative marketing promotions that advertisers need to think of in order to stay competitive in the down market. The Pepsuber ads are just one part of Pepsi’s whole super bowl weekend ad push called Refresh Everything. They are also doing the Pepsi smash concert and there is the Will Arnett hosted Refresh the Super Bowl Party online at YouTube, where they produced short clips and invite people to upload videos of their own Super Bowl parties. All three SNL ads are posted below and the Refresh Super Bowl Party ad too.


http://www.refresheverything.com http://youtube.com/pepsi

Leave a Reply

Your email address will not be published. Required fields are marked *