The first episode of “Put This On,” a video podcast that comes from two “Monsters of Podcasting” Jesse Thorn (host of “The Sound of Young America” & “Jordan, Jesse, Go”) and Adam Lisagor (member of the “You Look Nice Today” podcast) made it’s web debut today. Put This On is a change from the normal tech based talk that often comes to mind when talking about podcasts. Put this On also is different in how it got started, they used Kickstarter.com to help raise funds to get the podcast project started. Kickstarter.com is a site that touts itself as ” A New Way to Fund Ideas and Endeavours” and provides a place for those with an idea and the willingness to to the footwork to gain funds to get started. Many of the Kickstarter.com projects come from artists wanting to make a book, record a new album, and other projects of the like. Thorn and Lisagor were able to use Kickstarter.com in a way to test the virtual waters to see if their idea for Put this One would work and to attract sponsors and gain the startup cash to get the series started right.
Thorn and Lisagor were looking for $1,500 to start “Put this On,” and within days of announcing their intentions and using twitter to get the word out quickly exceeded their initial goal and at the end of the funding round had pledges from people and businesses in total of more than $3,900. In full disclosure, I was one of the backers pitching in a couple of bucks to the cause. Most of the donnors pledged fifty dollars or less while Metafilter.com (a longtime sponsor of Thorn’s other podcasts) stepped up with $1,500 in return for a post-roll advertisment by Thorn and Lisagor that airs at the end of each episode.
The production value of “Put this On” is excellent and should serve as an example for anyone who wants to start a video podcast and really shows that online video has grown up to take on old media. Certainly, anyone who has ever worn jeans or ever will should check out the first episode of “Put this On.” I think the use of Kickstarter.com is an interesting development in the world of podcasting. It is a twist on the donation model that many podcasters have tried, but with varying degrees of success. Not only do the donnors have the enjoyment of seeing the project come into reality, but they also feel a sense of ownership as they were there on the ground floor, getting the project started. It will be interesting to see what Jesse Thorn and Adam Lisagor come up with in future episodes of “Put this On” as they attempt to educate people on how to dress like grownups. I will admit that I could use the advice as there was a period in middle school where I wore sweatpants everyday, and despite what Michael Jordan’s hanes commercials would lead you to believe, sweatpants will not help your jump shot or help you in the ladies department either.